SS2025 "A4"
Our SS2025 campaign “A4” began with an unexpected twist. When we had to display our official return policy on the wall of our store, regulations required it to be printed on an A4-sized sheet of paper.
What started as a routine task quickly became a playful exploration of creativity. This campaign challenges the ordinary, proving that even something as simple as an A4 sheet on a wall can be transformed into something extraordinary. We invite you to rethink the everyday and ask: What could you do with A4?
